A Better Beef: The Ethical and Nutritious Benefits of Greenfields' Free Range Protocol

Knowing the difference between ethically sourced beef and conventional store-bought beef is becoming increasingly important for consumers who want to make more environmentally responsible and ethical food choices.

Unlike Conventional production methods, that prioritise profit over these considerations, Ethical beef production methods take into account factors such as:

• overall animal welfare
• sustainability
• and avoidance of antibiotics and hormones

One such method that strives to give consumers peace of mind in this regard, is the Greenfields Protocol first introduced by the Irish company Kepak Group in the early 2000s to focus on producing premium quality beef, which led to the development of the Greenfields brand in 2008. Today, Greenfields beef is sold in markets around the world, with a reputation for being a premium, high-quality product that meets stringent ethical and environmental standards.

The importance of the Greenfields Protocol lies in its commitment to sustainable and ethical free range beef production. The protocol's emphasis on free range farming promotes healthy soils, biodiversity, and a healthier ecosystem. This helps to mitigate the negative impact of conventional beef production, which is often associated with deforestation, water pollution, and greenhouse gas emissions.

The protocol's commitment to animal welfare is also important. Cattle raised in a free-range environment are able to exhibit their natural behaviours, promoting their physical and mental health. The avoidance of antibiotics and hormones in raising the cattle reduces the risk of antibiotic-resistant bacteria in the food chain and promotes a more responsible approach to animal husbandry.

The promotion of sustainable and ethical farming practices also has positive implications for human health. Free range beef has been shown to be healthier and more nutritious than conventionally raised beef, containing more vitamins and minerals. By promoting a healthier food chain, the Greenfields Protocol is helping to promote overall health and wellbeing.

In summary, the Greenfields Protocol promotes sustainable and ethical free range beef production, resulting in beef that not only benefits animal welfare and the environment but also tastes better and is more nutritious than conventionally raised beef. Choosing ethically sourced beef allows consumers to make a positive impact on the food industry and supports a healthier and more sustainable food chain.