Market Leadership and In-demand Products Proactive Foods is South Africa's market leader in Emergency and Survival Food Products. Our success stems from providing quality and relevant products, proudly made in South Africa for South African conditions.
Quality and Reliability Proactive Foods offers unbeatable top-quality freeze-dried food products, designed to last and maintain their nutritional value and great taste for up to 25 years. Our products are in-demand and trusted by thousands of satisfied customers nationwide.
Wide Product Range From Emergency Food Kits to Ready-to-Eat Meals and Single Ingredients, we have a wide product range that caters to both meat and veg eaters alike.
Benefits of Becoming a Partner
Lucrative Market Opportunity The demand for Emergency and Survival food is on the rise. Join a growing market and offer a product that people need and trust. In addition to best-in-class shelf-life, nutritional value and taste, the range is fast-moving, relevant and in demand—making it a safe and profitable product line to complement your existing offerings.
Wholesale Margins and Benefits Enjoy competitive pricing and attractive wholesale margins.
Approved partners enjoy:
Store Listing Approved partners will receive a free listing on our website.
Comprehensive Support We are committed to your success. Benefit from our comprehensive support, including marketing materials, training, and dedicated customer service.
Join Us Today
Let’s build something remarkable together. Whether you're a reseller, outdoor store, prepper hub, or just want to extend your product range, we’d love to hear from you.
30% off the RRP (not applicable on Emergency Food Kits)
Low Minimum Order Value of R5,000 (ex VAT) per order
Free shipping on orders of R50,000 or more
Customer Reviews
Overall rating: 4.8 / 5 from 554 reviews.
I love and enjoy your outstanding product. Proactive food is delicious and nourishing. The packaging is strong and durable.
Thank you for my free pack of dried eggs that i received with the Vital 30 Emergency food kit. I am a big fan of Proactive food. 💜
So RELIEVED that I started to stock up! Xcellent quality. No expiry date until you open. Lightweight to take with you anywhere. See photo : Travel ready, by Air local or overseas and by car!! Eat as is or with added rice/noodles.
Will order more....
As a Trade Artisan Chef I was quite surprised by the flavours of the packs. I added a bit of seasoning, but otherwise, for a product that just has to be rehydrated, wow! Hats off to the chefs that made it, and the food scientists that freeze dried it. The Lasagne is my favorite, so far.
I enjoyed the meals I purchased for my hike recently. I took the chicken ala king, beef lasagne and vegetable korma + couscous with me. A friend took the chicken ala king and commented that it was delicious but she could not find any chucks of chicken. She said it tasted like chicken soup but she enjoyed it. The vegetable korma + couscous lacked flavour but I added some dried fruit ( just an idea) to give it more flavour. The Beef lasange was delicious with lots of meaty and cheesy chunks. I happen to compare my beef lasagne with another brand, but same flavour, from a fellow hiker and his meal was a larger portion but certainly was more expensive when I priced it. The Proactive brand of foods are indeed, in my opinion, worth the costs and a tasty and easy meal to prepare on a hike. Just don’t mistake the small moisture absorbent package inside for flavour packet as a fellow hiker ate hers and was throwing up during the night. The one negative issue was the comparison between the two brands, as with the other brand it was easier to eat straight from the packet and that packet had a zip lock type sealer which meant that the packet could be closed and the packet was larger in size. I resorted to using a bowl for my meal as it was easier to eat it that way then from the packet.
I have bought your excellent foods since long ago. The quality and preservation is unique. They come in very handy when there´s power outtages. So you don´t need to refrigerate them. I wish you did the same with potatoes and pork. Thank you for delivering what you promise.
love the food......Love it. The taste and texture are amazing. I would love to see how they do that. Also like the variety of meals. if I may add something to this already great product, it is the following: I think it is the "Beef Stew" My advice is to divide the sticker pieces of meat in two or three smaller pieces so that the moisture can penetrates easier to the center of the meat. if it's too thick, it stays hard and dry in the center even after the recommended waiting period.
Otherwise........Five-star Product. 10/10
Favorite: Cottage Pie
Very happy with this item. The moment I started rehydrating it smelled like veggies. The peas stayed a bit hard and the carrots stayed white, but other than that, I mixed it with some mince and couldn't tell the difference with fresh food. Definitely recommended.
Fast delivery, I was surprised by the size of the boxes, seems larger on the pictures but a Serious-90 fits easily into a very small space. Quality seems good, I did not open a box to look at the size or quality of the actual products. It suits it purpose as an emergency supply.
